The maxiMUMcare Campaign is about the ethos of care in Mumbai. It goes beyond the political-economy of healthcare through collective social action. The Mumbai Health Alliance is envisioned as an inter-sectoral body that would oversee the campaign. The Institute for Healthcare Quality would convene and guide the campaign.

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Healthcare alliance is to open up the strategic capabilities of healthcare organisations. The healthcare alliance is required to go beyond the mere assemblage of stakeholders and to revitalise the social infrastructure for healthacre transfomation.